Coronavirus Will Reinvent Fashion: Read How

by Apoorva Malhotra

The good news is that coronavirus will reinvent fashion.

The bad news is that coronavirus will reinvent fashion.


Well, the COVID-19 pandemic has disrupted the fashion industry. We have read how it is resulting in massive, and in some cases, insurmountable losses that can be appropriated to nearly $600 billion! On the flip side, the good news is that the industry will bounce back as it did after the 1918 flu pandemic, the World Wars, and the Great Depression. 

However, the pandemic and its aftermath will change how we dress. Let us look at how Coronavirus will reinvent fashion:

We Will Switch to Simpler Clothing

With a pandemic underway, laundry is the last thing one needs to worry about!

Hence, it comes as no surprise that we will switch to simpler outfits. All the shimmer and sequins will be replaced with comfortable clothing that is made of sturdy fabrics and is less likely to fade after washing. Fussy clothes that are ‘dry-clean only’ will take the backseat and find the comfort of the back of our closets.

Further, as we do our own laundry, we are more likely to gravitate towards cotton, linen, and washable silk clothing, which are easier to wash and maintain.

Luxury Fashion Will be Out

With the shutting down of fashion outlets and the cancellation of fashion shows, luxury fashion no longer stands a chance at staying relevant. The pandemic has resulted in several lay-offs and is pressing on resources that coronavirus will reinvent fashion by making it more affordable.

We will be reverting to the fashion of scarcity with sheath dresses, wide-leg pants, jeans, and tees would be more in demand than ball gowns and other items that qualify as fashion statements.

Mend and Make Do

Upcycling and renting clothes had already been gaining traction in the past few years. However, the pandemic will boost it further as we opt to spend our money on things that matter more, such as food, medication, and house rent.

Plus, with the time available at hand, individuals can spend more time learning new skills such as mending clothes, knitting, sewing, crocheting, and embroidering. YouTube channels and Pinterest are offering guidance on how to sew masks, and it is more likely to extend to clothing too.

Influencers Will Lose Their Sheen

Fashion influencers were disrupting the global fashion scene before the pandemic struck.

Coronavirus will reinvent this fashion trend as individuals will turn towards movies for a recreational escape. With the rise of TikTok, social media does play a small role in entertainment; we are leaning towards Netflix and other streaming channels. As a result, the cinematic wardrobe will gain more popularity.

We Will Want to Dress Up

The initial glamor of wearing loungewear and hanging out in our comfy tees has started to wear off already. We are already looking for work from home outfit ideas to look and feel pretty.

We will want to dress up

Thus, it comes as no surprise that when this is over, we would want to dress and step out of our homes. Obviously, our attempt at looking fashionable does not necessarily translate into giving in to the latest fashion trends, but will mostly cover us trying to look our best.

We’ll Adopt a DIY Approach to Beauty and Wellness

Another way through which coronavirus will reinvent fashion lies in how we will switch our approach to DIY face masks or homemade hair masks. Expect to regain control over your beauty or wellness routine and spending comparatively more on these products than over clothes. While revenue from makeup will not enjoy the peaks as it earlier did, self-care routines will continue to flourish.

In a nutshell, the coronavirus will reinvent fashion as we move towards comfortable, non-gendered clothing. That sure does look like a promising future for fashion!

Which of these fashion trends are you excited about?

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